A seller’s guide to GPSR compliance on Amazon

As the European Union tightens regulations around consumer product safety, understanding and adhering to the General Product Safety Regulation (GPSR) becomes paramount for every seller on platforms like Amazon as of December 13. This comprehensive guide breaks down what GPSR entails, its implications, and how sellers can ensure compliance to foster consumer trust and enhance product integrity.

What is GPSR?

The GPSR is the EU’s approach to enhancing consumer protection against unsafe products. It updates and replaces previous directives, focusing on transparency, accountability, and safety in the product lifecycle.

The GPSR addresses critical safety concerns for a wide range of products sold online. As e-commerce expands, ensuring that products are safe from manufacturing to delivery is essential. GPSR sets strict safety standards for products in the EU to protect consumers and ensure that every product sold meets these safety benchmarks.

Key changes under GPSR

1. Enhanced traceability
   To facilitate faster recalls and responses to safety issues, sellers must now provide clear identification on their products. This includes details like:

• Manufacturer or importer contact information visibly on the product or its packaging.
• Identifiable markers such as type, batch, or serial numbers.

2. Detailed safety information
   All products must come with comprehensive safety instructions in a language that can be easily understood by consumers across the EU. This ensures that all end-users can use the products safely without risk.
3. Authorized representative requirement
   For non-EU manufacturers, appointing an EU-based authorized representative is now mandatory. This representative acts as your point of contact within the EU, ensuring compliance with the GPSR.
4. Streamlined recall processes
   The GPSR mandates clearer procedures for product recalls, improving the efficiency and effectiveness of removing unsafe products from the market.

Implications for online marketplace sellers

Marketplaces play a crucial role under the GPSR. They must ensure that:

• All sellers on their platform comply with GPSR standards.
• Their platforms can support the provision of comprehensive product information.
• They provide mechanisms for immediate response to safety alerts or recalls.

Steps for sellers to comply with GPSR

Step 1: Verify product compliance
Ensure all your products meet EU safety standards. This includes having all necessary safety information, tests, and certifications in place according to the product category.

Step 2: Update product listings
Review your product listings to include all required information, such as safety advisories and the details of the EU authorized representative.

Step 3: Establish a monitoring system
Set up a system to regularly check and update product compliance, especially as new regulations or changes to existing ones arise.

Step 4: Engage with regulatory bodies
If required, register your products with the appropriate EU safety authorities or databases. This could involve engaging with national bodies responsible for product safety.

Step 5: Educate your team
Ensure that everyone involved in your supply chain is aware of and understands their roles and responsibilities under the GPSR. This includes training sessions and regular updates on compliance requirements.

Get GPSR ready with VNDR.

Navigating these changes doesn’t have to be a hassle. VNDR. is here to guide you in streamlining your compliance journey. Whether you’re adjusting existing listings or launching new products, our experts provide the insights and support you need to ensure every item meets the new standards. Connect with VNDR. today to make your transition to GPSR compliance smooth and straightforward. Get in touch with us and start optimizing your operations for better safety and success.